The Baby Factory

We are NZ’s leading Babywear and Nursery Furniture specialist serving NZ for over 35 years with 25 stores nationwide and an online shopping service to match. We are proud to be a New Zealand owned family run business employing over 200 New Zealanders.

Our trained staff are there to help you about the types of products you will need as a first time mum or dad and continue to strive to give you the best advice. They are fully trained with our ongoing comprehensive training programme in all aspects of the products and customer service and are happy to help out where possible.

Our clothing range has expanded and includes sizes from the prem baby up to size 5. We also stock a large toy range, manchester and a full comprehensive range of nursery furniture from budget options to the more expensive options depending on your budget. We stock the best brands locally and also source from overseas a variety of products at great prices and value for money.

We will continue to deliver the best product range at best prices, and of course, outstanding customer service.

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