O.SO.U

Here’s a little more history behind O SO U….

Hi my name is Janette Jeffery. In 2006 Shelley Signal and I opened O SO U. We identified that there was an opportunity to bring an affordable, but more exclusive range of women’s fashion to the market..

We situated our store in the heart of Napier City on Emerson Street.

Since then O SO U has gone from strength to strength. Our loyal clientele return to our store every season looking for more fabulous fashion.

With Shelley’s retirement in 2021 I took over the business. I am very passionate about the women’s fashion industry, having spent many years in it. I get a thrill out of seeing women shine when they feel good about themselves looking great…

O SO U offers constantly changing range of affordable fashion & gifts.

Our labels are mainly New Zealand labels

Would love to see you in-store or online… looking for something that is O SO U !

Thanks Janette