Visitor Activity Signals Postitive Start to 2026

New spending data shows tourism continues to play an important role in Napier’s CBD economy, with international visitor spend up 11.7% in January compared to December and accommodation spending increasing 27.7% month-on-month.

The highest spending day of the month was Saturday 24 January, aligning with Auckland Anniversary weekend. Visitor activity from Wellington also lifted during its anniversary period.

Stephane Tran Truang, General Manager of The Rose Irish Pub, says January reflected the lift in visitor activity across the city.

“January was an outstanding month for us, with sales up 30% compared to the same period last year. The season has also seen a strong return of backpackers, particularly from France, who play an important role in supporting the region’s seasonal workforce. We’re also incredibly grateful for the continued support of our local customers throughout the year.

At the Rose we’ve employed several backpackers across the restaurant and housekeeping. They contribute not only as employees, but as customers and members of the local community, adding to the vibrancy of the region.”

He says both the Art Deco Masonic Hotel and Expressotel have also performed strongly over summer, with the majority of guests travelling for leisure, many from overseas.

Áilne Bradley, Owner/Operator of The Dome, says January saw a strong return of overseas guests.

“We had a very busy January, with a noticeable return of international visitors, particularly from Europe and the UK. We’ve also welcomed a number of American guests – some here on holiday, others doing a reconnaissance trip to consider Napier and Hawke’s Bay as a future home.

Combined with steady domestic travellers, it gives us real confidence that Napier is firmly back on the map and continuing to offer visitors a genuinely warm welcome.”

Napier City Business Inc General Manager Pip Thompson says the figures reinforce Napier’s position as a destination city.

“Tourism isn’t a side story for Napier. When visitors are here, staying overnight and spending, it supports accommodation, hospitality and the wider CBD.”

Thompson says ensuring visitors can easily navigate and access information is key to getting the most out of that activity.

“If tourism is contributing at this level, being visitor-ready matters. Clear wayfinding, accessible information and visible visitor services all help turn visitation into real benefit for local businesses.”