Negroni Week hits Napier this Spring

Negroni Week Brings a Shot of Optimism to Napier’s Hospo Scene

Napier’s serving up something bold this month and it all started with one Negroni lover’s idea that caught on in a big way.

From 22-28 September, 19 bars and eateries across Napier’s CBD and Ahuriri are jumping in to bring that idea to life in what’s believed to be Napier’s first ever Negroni Week – a city-wide celebration of the iconic Italian cocktail, designed to bring people together, and showcase Napier’s take on a global favourite. To spice things up, there’ll be three winning categories: Best Classic, Best Riff & People’s Choice.

The idea was sparked by Vincent Michaelsen, owner of Vinci’s Pizza and champion of Napier’s CBD. Known for his standout pizza, love of cocktails and fresh thinking, Vincent’s idea quickly gained momentum – turning a simple passion project into one of the most wide-reaching hospo collaborations the city’s seen in a while.

“Honestly, I just love a good Negroni,” he says. “But more than that, I thought this could be a fun way to bring a bit of energy into the city and give the humble Negroni the spotlight it deserves. I might quietly think mine’s up there, but I’m looking forward to seeing what everyone else is stirring up.”

Negroni Week isn’t just a cocktail celebration – it’s a feel-good reminder that Napier’s hospo scene still knows how to show up, work together, and have some fun doing it. With 19 outstanding venues in the mix and spring in the air,  it’s the perfect excuse to get out and taste what’s on offer.

Each venue will serve up its version of the classic and in many cases, their own Negroni Riff: creative adaptations and local twists on the original. 

Participating venues include:
Central Firestation Bistro, Bistronomy, Casa Ahuriri, Community Burgers, Georgia on Tennyson, The Gintrap, Goldie’s, Madame Social, Market St, Milk & Honey, Mix’d Cocktail Bar, Mister D, National Distillery Company, Rogue Hop Speakeasy, Shed 2 on the Quay, The Rose Irish Pub, The Urban Winery, Uncle, and Vinci’s Pizza.

Local drinks legends (and official judges) Gordon Russell and Amy Styles will visit all participating venues, sharing their take on each Negroni, a peek at the secret recipes, and ultimately crowning the winners of Best Classic Negroni and Best Negroni Riff.

Gordon is one of the country’s most awarded winemakers (formerly of Esk Valley), with a deep appreciation for spirits and a palate to match. Amy, meanwhile, is shaking things up with her own modern wine brand and fresh take on the industry.

Judge Gordon Russell says the beauty of the Negroni lies in its simplicity – and the skill it takes to get it right.

“Negronis are deceptively simple, but when done well, they’re a masterclass in balance. What makes this week so exciting is seeing how many venues have jumped on board, each putting their own stamp on a classic. It’s a great showcase of creativity and collaboration across the local industry.”

People’s choice? That’s up to you, so get out and start tasting. 

Follow along at @negroni_week_napier on IG for updates and all things Negroni.